When I first came across this website - the /join page - I thought it was okay. However on closer inspection there are a couple really good and noteworthy good design nuggets.

1. Absent navigation - all navigation has disappeared to avoid any distractions and reduce the cognitive loading

2. Consistent design - the logo and design is consistent with the rest of the website so users are given the visual feedback to inspire confidence

3. Quick process - only 60secs to complete the process message is a good persuader 

4. Clear sign-posting - 1-2-3 - all the handholding is provided to guide users through the process

5. One button - obvious Call To Action button to process the application

6. Short punchy promo copy - the 4 membership benefits are easy to scan should the user need any last minute persuading

7. Cancellation feedback - just in case the user decides to get cold feet at the point of payment there is a reminder that the membership plan can be cancelled at any time - great!

8. Good design - overall a nice looking page that cleverly uses active 'white space' to provide the necessary content chunking.